Athletic fashion is having a life moment. What it once chased (the fashion world), is now its pursuer. But in reality the fashionistas don’t care about sport. It’s just another trend…goth, tribal, motorcycle, punk, …as the NYT fashion critic Guy Trebay wrote, “Fashion is culture’s Godzilla…half the time it doesn’t know what it ate.” And yet steadily, quietly, athletic apparel is mounting its coup d’état. It is, with increasing sophistication and undeniable function, becoming the ultimate solution for the modern woman. The clothing of both comfort and power. The fashionistas have only paused here for a smoke break, but it doesn’t matter. There’s a new runner in the race and she’s moving fast. They might never catch her.
Pictured: Lauren Fleshman, The Dempsey (Seattle, WA), 2014