Several years ago, I was at a dinner party with some people I knew, and some I didn’t. And when it got that point in the evening when much food and drink had been consumed and people had transplanted their spots all around the table, I found myself next to a guy who professed to be an ex-apparel person. I was a little surprised, mostly because he had an ultra-casual, essence-of-Lebowski vibe going. But as the din of the party rose, full of voices and music, he leaned in real close, conspiratorially, and told me something that has stuck with me ever since. He said “you know what you need…” and then with full dramatic effect, “a monster bottom.” And to this day, I have agreed with his summation of what can drive a successful apparel company. Bottoms. Because if you give women great fitting pants, tights, leggings, underwear, buns, shorts, whatever-might-be-needed-for-the-situation-in-the-back, you will have won not just their bottoms, but their hearts. As we take our first full strides into Fall, I would say this is our best season yet of some amazing bottoms. Time will tell, maybe even monstrous.
Pictured above, left to right: Portman Pants, Go Joggings, Lux Track Pants, oiselle.com